Marketing and advertising activities
  • Continue to place emphasis on building our Group's brand image and promote greater awareness of our "Gertop" brand and products by increasing our marketing activities through various channels including, without limitation, television advertisements, billboards in commercial districts, giant poster displays on exteriors of shopping malls and organising and/ or sponsoring outdoor related activities.
Expand our sales and distribution network
  • Expand our sales and marketing network in the PRC by increasing the number of "Gertop" specialty stores and retail stores.
  • Appoint more distributors and direct retailers.
Expand our production capacity
  • We will continue to add our production lines for shoe soles by around 20%, bringing our capacity to around 30 million pairs per annum.